Privacy Policy
Taxi Now Group Holdings Ltd · Company No. 16130019
Last updated: 3 November 2026
1.Who We Are
Taxi Now Group Holdings Ltd (“Taxi Now Group”, “we”, “us”, “our”) is a company registered in England and Wales (Company No. 16130019). We operate the Taxi Now App — a zero-commission, driver-owned London taxi booking platform — along with the Taxi Now Media, Taxi Now Group membership, and Taxi Now Academy divisions.
Our registered address is available upon request. You can contact us at:
2.What This Policy Covers
This privacy policy explains how we collect, use, store, and protect personal data when you:
- Use our website (taxinowgroup.co.uk)
- Download and use the Taxi Now App
- Use Taxi Now Academy, on our website or in the Taxi Now Hub app
- Register as a driver or passenger on our platform
- Contact us by email, phone, or through our website
- Interact with us on social media
3.Data We Collect
Passengers
- Name
- Email address
- Phone number
- Payment information (processed securely via Stripe — we do not store card details)
- Pickup and drop-off locations
- Journey history
- Device information and IP address
- If you book on WhatsApp: your WhatsApp number and name, and the messages you send to our booking number
- If you use the Taxi Now app: your current location while the app is open, if you allow it (to set your pickup and show taxis near you)
- Saved places, favourite drivers, star ratings, tips and lost property reports you make
- A notification token, if you allow notifications (so we can tell you when your taxi is on its way)
- A card label (brand, last 4 digits and expiry) so you can see which saved card you are using
Drivers
- Full name
- Date of birth
- TfL or local authority licence number and badge number
- Vehicle registration
- Bank account details for payouts (held by Stripe — we do not store your bank account number)
- Profile photo
- Face data, if driver identity verification is enabled (see below)
- Location data (when the app is in use)
- Journey history and earnings data
Face data (driver identity verification)
When identity verification is enabled, the app confirms, with your in-app consent, that the person using the driver account is the registered driver.
- A liveness check runs first. Images of your face and, on supported devices, depth data are processed entirely on your device. Depth data is never stored or transmitted and is discarded when the check completes.
- A selfie is then transmitted securely to Ondemand Apps OU, our data processor operating the app's software platform, which compares it with your reference photograph using AWS Rekognition as a sub-processor.
- The selfie is deleted automatically once verification completes, and at the latest immediately upon completion or interruption of the verification session after capture.
- Your reference photograph is kept while your driver account is active, because repeated checks need an image to compare against. It is deleted within 30 days after the account closes.
- After each check, only the pass/fail result and its date are retained. They contain no face data.
- Face data is shared with no one except the two providers named above, solely to perform the verification. AWS processes the images transiently, does not retain them after the call completes, and does not use them to train or improve its services.
- Face data is never used for advertising, marketing, profiling or analytics, and is never sold.
Taxi Now Academy students (website and Taxi Now Hub app)
- Name, email address, phone number and Knowledge stage (from your waitlist application and invitation)
- Your login, and which device you're signed in on (we allow one login at a time)
- Your study progress: points you mark, notes, your own lists and runs, quiz and Map Test results
- Messages you post in Discuss rooms and the Callover Lobby, and Daily Sheets you submit
- Callover and class bookings. Video callovers are live only — we do not record them
- Reports you make about other students, or that others make about you
- Issues you report about our content
Taxi Now Group members (website and Taxi Now Hub app)
- Name, email address, phone number and postal address
- Badge number and type, vehicle make, model and registration, and your TfL licence document
- Membership status and Direct Debit details (handled by GoCardless — we do not store your bank account number)
- Renewal dates you add (licences, insurance, inspection, medical, DBS) and documents you choose to store
- PCNs you log, help cases, photos and messages you send to the Group team, and licence change requests
- Earnings and expenses you record (kept private to you; only you can see or export them)
- Your location, only when you ask the accident guide to record where something happened
- Your profile photo, poll votes and petition signatures, and a notification token if you allow notifications
Website visitors
- IP address
- Browser type and version
- Pages visited and time spent
- Referral source
- Cookie data (see Section 9)
4.How We Use Your Data
We use personal data to:
- Provide and operate the Taxi Now booking platform
- Provide Taxi Now Academy: your account, study tools, video callovers, classes and discussion rooms
- Keep the Academy safe: review reports, remove content that breaks our rules, and suspend accounts that misuse it
- Process payments and payouts to drivers
- Verify driver licences and eligibility
- Match passengers with available drivers
- Provide customer support
- Send service updates and important notifications
- Comply with legal obligations
- Improve our services and platform performance
- Detect and prevent fraud or misuse
We do not sell your personal data to third parties. We do not use your data for targeted advertising.
5.Legal Basis for Processing
We process personal data under the following legal bases under UK GDPR:
- Contract performance — processing necessary to provide the booking service to passengers and drivers
- Legal obligation — verifying driver licensing as required by law
- Legitimate interests — improving our platform, preventing fraud, and communicating service updates
- Consent — where we ask for your explicit consent (e.g. marketing emails, and the face check used for driver identity verification)
6.How We Share Your Data
We share personal data only where necessary:
| Recipient | Purpose |
|---|---|
| Onde (app platform provider) | Powers the Taxi Now booking platform |
| Stripe | Passenger payments and driver payouts (Stripe Connect) |
| CoverMy Ltd | Insurance referrals (only with your consent) |
| TfL / Local Licensing Authorities | Licence verification where required |
| Supabase | Hosts Taxi Now Academy and Taxi Now Group accounts and data, and passenger bookings (servers in Frankfurt, EU) |
| Your driver | Your name, pickup and drop-off, so they can collect you |
| Meta (WhatsApp) | Carries booking messages when you book on WhatsApp |
| Google Maps Platform | Finds addresses and works out journey distance and time for fare estimates |
| Apple and Google | Deliver app notifications, if you allow them |
| LiveKit | Connects live video callovers and classes (not recorded) |
| Resend | Sends Academy emails such as invitations and password resets |
| GoCardless | Collects Taxi Now Group membership fees by Direct Debit |
| Vercel | Hosts our website |
| Cloudflare | Serves our map images |
| Legal authorities | Where required by law or court order |
All third-party processors are required to handle your data securely and in accordance with UK GDPR.
7.Location Data
The Taxi Now App collects location data from drivers while the app is active to enable job dispatch and passenger tracking. Passengers share their pickup location when making a booking.
In the Taxi Now passenger app, we use your location only while the app is open and only if you allow it, to suggest your pickup point and show taxis nearby. We do not track passengers in the background.
In Taxi Now Hub, the Taxi Now Group accident guide uses your location only when you choose to record where an incident happened.
Location data is used solely for providing the booking service. It is not shared with third parties for marketing purposes.
You can disable location access in your device settings, but this will prevent the app from functioning correctly.
8.How Long We Keep Your Data
| Data type | Retention period |
|---|---|
| Passenger journey records | 3 years |
| Driver records and earnings | 7 years (tax compliance) |
| Payment records | 7 years (financial regulations) |
| Customer support correspondence | 2 years |
| Website analytics | 13 months |
| Account data | Until account deletion + 30 days |
| Academy study progress, posts, messages and reports | Until you delete them or your account (+ 30 days in backups) |
| Group documents, PCNs, help cases, earnings records and renewal dates | Until you delete them or your account (+ 30 days in backups) |
9.Cookies
Our website uses cookies to:
- Remember your preferences
- Analyse website traffic (via anonymised analytics)
- Ensure the website functions correctly
We do not use advertising or tracking cookies. You can manage cookie preferences through your browser settings.
10.Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data (subject to legal obligations)
- Restriction — ask us to limit how we use your data
- Portability — receive your data in a machine-readable format
- Objection — object to processing based on legitimate interests
- Withdraw consent — where processing is based on consent
You can delete your Taxi Now Academy account at any time in the Taxi Now Hub app (Account → Delete my account) or by following the steps at taxinowgroup.co.uk/academy/delete-account.
You can delete your Taxi Now passenger app account at any time in the app (Settings → Delete my account). Records of past journeys and payments are kept anonymised for the periods in Section 8.
To exercise any of these rights, contact us at anthony@taxinowgroup.co.uk. We will respond within 30 days.
11.Data Security
We take data security seriously. We use:
- Encrypted data transmission (HTTPS/TLS)
- Secure payment processing via Stripe (PCI DSS compliant)
- Access controls limiting who can view personal data
- Regular security reviews of our platform
In the event of a data breach that poses a risk to your rights, we will notify you and the Information Commissioner’s Office (ICO) within 72 hours as required by law.
12.Children's Privacy
Our services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
13.International Transfers
Our app platform is operated by Onde, which may process data outside the UK. Some of the services listed in Section 6 (such as LiveKit, Resend, Vercel and Cloudflare) may also process data outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
14.Contact and Complaints
If you have any questions about this privacy policy or how we handle your data, contact us at:
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: www.ico.org.uk
- Phone: 0303 123 1113
15.Changes to This Policy
We may update this privacy policy from time to time. We will notify you of significant changes by email or through the app. The date at the top of this page shows when it was last updated.
Taxi Now Group Holdings Ltd is registered in England and Wales. Company No. 16130019.